01
The rush is short and dense
The day is decided between seven and nine. A stamp doesn’t hold the queue up. Anything with a screen does, and everybody behind that person knows it.
Bakeries & pastry shops
For a bakery whose customers are neighbours
People come for the morning bread, not for a loyalty programme. The card is allowed to ask for none of their attention — and it asks for none.
Bakery
Bakeries & pastry shops
10th loaf free
Heavier board, so it survives flour and damp hands.
What’s different here
02
The evening surplus is a real reason to write
Once cards are tied to phones you finally have a way to say the last rye loaves are still on the shelf — at no cost per message. Planned for phase 2.
03
The card looks like your bakery
Printed on real board with your own artwork. Sitting on the counter it doubles as a small poster, which is the cheapest advertising you will ever run.
Straight answer: today the left plate and the QR code are the product. The wallet pass and the notifications are phase 2 and are not built. The dated list further down says exactly where each piece stands.