01
A long cycle makes the reminder the product
Over six weeks a card in a bag is gone for certain. On a phone it isn’t, and that is the entire difference between a returning customer and a lost one.
Barbers & salons
For a shop where six weeks pass between visits
Your problem was never the queue. It’s that enough time passes between appointments for somebody to forget where they went last.
Barbershop
Barbers & salons
6th cut half price
A dark card with a light impression — the mechanic works either way round.
What’s different here
02
Each customer is worth a lot
When a single visit is twenty euro, one customer who comes back instead of drifting pays for a year of printed cards on their own.
03
The stamp fits inside the conversation
After the cut there is already a minute at the counter. A stamp fits into that minute. A tablet interrupts it, and everyone feels the pause.
Straight answer: today the left plate and the QR code are the product. The wallet pass and the notifications are phase 2 and are not built. The dated list further down says exactly where each piece stands.